Six Common Promotion Management Issues – Which Do You Fix Now?
Customers Expect Retail Promotions
Your Promotion Management process has become a critical link in your chain. Customers expect promotions and events in the marketplace today. How do you match the right inventory with the right products at the right location and price? Most of you build a promotion plan like always and then hope for the best each month. Funny how that’s almost like buying a lottery ticket. In fact, the lottery ticket is cheaper, and the ROI is significantly higher for your dollar investment.
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