Business Intelligence Tools Deliver Consumer Insight and Demand Forecast at New Levels of Detail and Accuracy
Atlanta, June 28, 2012 – Data Profits (www.data-profits.com), developer of the iKIS™ solution which delivers demand forecasting, inventory management, and collaboration tools to leading wholesalers/distributors, suppliers, and mid-tier retailers, announced today a recent installation in a top 100 consumer electronics retailer which resulted in improved forecast accuracy from 16.9 percent to 98.2 percent with return on investment realized in the first 60 days.
“In today’s world of technology savvy consumers and big data, retailers must find an efficient way to merge business intelligence, forecasting and customer insight into usable information that creates results. Our recent success showcases the return on investment our iKIS solution provides by translating the retailer’s big data into consumer insights,” said Stuart Dunkin, CEO of Data Profits. “Unlike legacy systems in the market that have simply upgraded to a web interface, our software is built to work online, analyze the huge amounts of customer data at high speeds and translate the analysis into consumer insight – demand forecast. As you can see in the recent example, this provides a very accurate demand forecast.”