We all know snow shovels aren’t going to sell in the summer and beach towels will flop in December. Most of us can identify general seasonality and spot a really bad seasonal index by applying simple common sense. But do you front-load your key seasons or reduce orders because your replenishment system doesn’t quite get the job done? This is just one of the seasonal index mistakes often made.
Collaborating with vendors is something every retailer does every day.You set up promotional plans, create POP materials, make co-op marketing agreements, devise better training programs and a thousand other things that set both vendor and retailer up for success. Cultivating relationships are key to making things go more smoothly. But most retailers have difficulty supplying vendors with one piece of communication, and it can become a big pain point.