Deal Buying & Promotion Management
Grocers, wholesalers, and distributors: we understand that the management of deals and promotions is a huge part of your business. We deliver a comprehensive solution for end-to-end Promotion Management. [Request a Demo] to see it all in action.
Deal Buying & Promotion Management In Practice
You are faced with a variety of challenges when factoring in sourcing requirements from several vendors, general merchandise distributors, and DSDs (direct store deliveries). To have successful promotional planning, your business processes must:
Subscribe to Data Profits Blog
Want to get updates as soon as possible? Subscribe to the blog and we'll send you a message whenever there's a new item.
Effective demand forecasting and planning of promotions and deals requires integration of information from external and internal sources in order to build a strong game plan. In addition to utilizing a statistical demand forecast to establish a baseline of current mean, trend, and seasonality, the demand forecasting system must incorporate promotional lifts, marketing intelligence, and the output from your cross-functional planning process. IKIS’ Demand forecasting and time-phased Inventory replenishment supports the generation of a strong game plan to maximize profitability.
Note: You’ll buy based upon the consolidated demand forecast
Working with Deal Buying and Promotions in iKIS
Beyond planning the front side of a promotion, our customized alerts can measure consumer response versus actual and review your inventory positions, identifying potential service issues throughout the life cycle of the promotion or deal. Our BI Tools deliver efficient exception management capabilities to all the links of your supply chain. You can pre-set alerts to be automatically sent to email or cell phones of your corporate group, warehouse group, and vendor personnel. Likewise, you can select individuals who are part of the event or promotion to receive exception communications.
Why wait a day to learn you are selling more than expected? A vendor can receive an alert and ship DSD to your stores same-day to meet tomorrow’s demand. Cutting hours and days out of your response times will lead to better service (and sales) for your promotions.
Ongoing and post promotion, IKIS supports viewing the historical regular lost and promotional sales for each of your product/location combinations. You can measure consumer response and include or exclude the demand in the forecast. Similarly, you can save the deal/promotional information and reuse it for future deals.
Our BI analytics and state-of-the art demand forecasting and planning tools support your deal planning processes. These tools empower you to minimize inventories but stay in-stock with the right products at the right location, delivering increased sales and customer satisfaction. Using Data Profits iKIS solution for Deals and Promotion Management provides the following benefits: